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Team
December 30, 2025
Team
Meet Holly Scasserra, Web Marketing Manager
AVE Editorial Team
April 29, 2025
•
2 minutes
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Holly creates and implements web strategies to promote AVE’s brand, attract residents, generate leads, and drive leases.
Holly collaborates with AVE’s web partners on large-scale projects, including currently leading a project to completely reimagine and elevate the AVELiving.com experience.
Q: What is a typical workday like for you?
A typical workday involves creating new landing pages, updating web content, collaborating with fellow marketing team members on campaigns, and analyzing data to make recommendations for improving our web strategy.
Q: How long have you been working in this industry?
I joined AVE in 2024, and this is my first role in this industry. My previous experience spans across legal, pharmaceutical, and higher education industries.
Q: What do you love most about being a part of the AVE team?
I am fortunate to have the opportunity to work with team members across all our communities, and I love the camaraderie and willingness to share feedback. Our on-site team members are experts in their local communities, and I value their insights in creating a better web experience!
Q: What is your favorite amenity or service that AVE provides and why?
My favorite amenity is the AVEnture Hub at AVE Santa Clara. It’s such a unique and special way for our residents to get access to complimentary, state-of-the-art equipment and explore the outdoors.
“What brings me the greatest satisfaction in my role is seeing my projects come to life in a meaningful way. It's rewarding to know that the work I do directly impacts how future residents discover the unparalleled amenities at our luxury communities — and choose AVE to be their home.”
Q: What is your hometown?
I grew up in Maple Shade, NJ but currently live in Denville, NJ.
Q: What is your favorite hobby and why?
I am a foodie and love exploring new restaurants or cooking meals at home! It’s exciting to try out a new recipe or cuisine and see what my family enjoys eating.
Q: What is your favorite spot in the New Jersey area and why?
Nothing beats a trip down to the Jersey shore in the summer and indulging in some boardwalk food! My favorite beach is Asbury Park because of the music scene and diverse array of dining options.
Q: What are 3 fun facts about you that we might not know?
- I was a music major in college before transitioning to marketing.
- I have cousins and other extended family that live in England.
- I’m a mom to my toddler Gabriel and a cat mom to my fur baby Minnie.
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