As companies scale quickly, few challenges are as disruptive — or as overlooked — as getting new hires settled in a new city. In a recent Forbes feature, contributor Rhett Power explores how flexible, turnkey housing is emerging as a strategic tool for high-growth businesses navigating rapid relocation, drawing on insight from AVE's Vice President of Client Relations, Bonnie Sicora.
The piece points to a growing trend among business leaders: aligning relocation strategy with broader company goals rather than treating housing as an afterthought. When that alignment is missing, the article notes, the result is often a patchwork of short-term fixes, from extended hotel stays to last-minute rental listings, that leave both employees and internal teams scrambling. Sicora's perspective speaks directly to this pain point, reinforcing that housing shouldn't compound the pressure that comes with growth, but should instead help ease it.
The article goes on to explore how consistent, well-appointed housing plays a role far beyond convenience. Turnkey living arrangements with flexible lease terms, responsive service, and thoughtful amenities help employees settle in faster and stay focused during a transition, while giving internal teams a reliable partner they can count on across markets. That kind of stability, the piece notes, extends into company culture too, shaping how new hires feel about their employer from their very first weeks on the ground.
Ultimately, the feature reframes housing as a genuine growth lever rather than a logistical footnote, one with measurable ties to retention, productivity, and employer branding. AVE's inclusion in the conversation reflects its ongoing role as a trusted voice in the flexible-stay space, helping companies of all sizes turn a traditionally reactive process into a proactive advantage as they scale.
