Today’s residents want more than beautiful finishes. They want a home that fits the way they live. Multifamily Dive explores the amenities that matter most to people choosing an apartment community today: flexible business centers, wellness spaces, and hospitality-inspired services. Brad Korman, Co-CEO of Korman Communities, shares how AVE is answering that call.

Work-from-home life has changed what residents need from a business center. Brad explains that AVE is seeing strong demand for flexible workspaces, with more residents looking for privacy and dedicated places to focus. At two of its communities, AVE reimagined business centers that once fit only a couple of people at a time. They became business lounges with dedicated meeting rooms and pods for phone calls and virtual meetings, so many more residents can work comfortably at once.

Hospitality has always set AVE apart, and Brad calls resident services one of the brand’s biggest differentiators. Dedicated on-site teams offer concierge-style care, from local recommendations to valet dry cleaning to 24/7 emergency maintenance. Each month, AVE teams also curate a calendar of events, from barbecues and dance lessons to craft nights, that brings neighbors together.

Those gatherings mean even more to residents who are new in town. Brad shares that events are especially popular in Phoenix, where many residents have relocated from other states and are eager to meet neighbors and make new friends. It’s a reminder that the most meaningful amenities go beyond the space itself: they help residents feel at home and Live Better® from day one.