PR PROfile: Ashley Cerasaro

Bulldog Reporter

AVE's director of communications and digital media was recently featured as a PR PROfile in the Bulldog Reporter.

Your most memorable campaign :
In 2014, I launched a bike share amenity at all of AVE's residential communities. AVE is a unique hospitality provider offering furnished suites and unfurnished apartments for extended-stay business travelers, or those who desire carefree living year-round. We partnered with Citizen Bike to manufacture a 7-speed, light-frame, folding hybrid bicycle, catering to our resident or guest who may want to port the bike on public transit or fit the bike in the back seat or truck of their rental car . The bike was branded in bright AVE orange and displays our website and logo markings. To kickoff the launch, we hosted a Facebook contest asking residents to share fitness tips. One entry was randomly selected to win their very own AVE bike.The bikes were such a hit, we re-launched the complimentary amenity this season. We also won a Gold MarCom in 2014 for the launch and amenity.

Click here to read the entire Q&A on Bulldog Reporter's website.
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